What Is Life Water?
Overviewing Life Water reveals a premium hydration experience with unique artist-designed bottles; discover what makes it a standout in the bottled water market.
Life Water is a premium bottled water brand from PepsiCo that offers you a unique hydration experience. It combines purified water with pH balancing and added electrolytes, making it not just invigorating, but also health-conscious. What sets it apart are its rotating bottle designs created by emerging artists, celebrating creativity and art. This innovative approach appeals to those who appreciate design and culture. Discover more about its artistic collaborations and what makes it a standout in the bottled water market!
Life Water isn’t just another bottled water brand; it’s a creative movement launched by PepsiCo in February 2017. This premium bottled water aims to redefine your expectations of hydration by combining purified water with pH balancing and added electrolytes for enriched taste. But it’s more than just a thirst quencher; it serves as a vibrant platform for emerging and developing artists to gain exposure and inspire your senses. Each quarter, Life Water rotates its bottle designs, featuring a collection of artists working in various creative mediums, which instills a sense of artistic appreciation along with your hydration.
The product composition of Life Water guarantees you’re drinking something both invigorating and high-quality. With a purified water base, it uses pH balancing technology to maintain ideal taste. You’ll appreciate that it contains zero calories and no added sugars or preservatives. At least two-thirds of PepsiCo’s beverage portfolio aims to contain 100 calories or fewer per 12-ounce serving, making Life Water a fitting choice. Available in different package sizes, including convenient 1-liter bottles and 20-ounce 24-packs, it fits perfectly into your lifestyle while adhering to PepsiCo’s commitment to providing beverages with 100 calories or fewer per 12-ounce serving.
What’s particularly intriguing about Life Water is its artistic collaboration strategy. Each label design changes throughout the year, showcasing diverse artists like muralist MOMO and transatlantic duo Craig & Karl. In 2017 alone, the brand completed four series of rotating designs, focusing on themes like Arts in Education. Each label serves not only as decoration but as an invitation to engage with creative minds from various backgrounds, including graphic designers, photographers, and mural painters. You’re not just buying water; you’re supporting and celebrating creativity.
Life Water targets millennials and culturally curious individuals, connecting with consumers who appreciate art, culture, and design. It appeals to your desire for products that inspire and resonate beyond mere functionality. By positioning itself as a source of creativity, Life Water sets itself apart from the competition, appealing to an audience enthusiastic to express themselves creatively while staying hydrated. Additionally, Life Water’s packaging features rotating artist-designed labels which allows consumers to enjoy new artwork regularly.
In positioning itself within the premium bottled water segment, Life Water differentiates itself from established brands like Smartwater and Perrier. While those brands may focus primarily on water quality, Life Water emphasizes the purpose of enhancing and showcasing creativity through its artistic labels. This unique approach aligns with the booming premium water market, which has reported a compound annual growth rate of 10.8% between 2010 and 2015, suggesting a growing appetite for higher-priced water.
Consumer response has been overwhelmingly positive, especially among millennials who’ve demonstrated strong trial and repeat purchase rates. Life Water has built significant momentum since its debut, capturing market share in the growing premium bottled water segment and creating a novel narrative for hydration. Owned and marketed by PepsiCo’s Global Beverage Group, Life Water hit retail shelves across the U.S. beginning in February 2017, further expanding its reach and artistic impact.
Conclusion
In conclusion, Life Water is a invigorating resource designed to hydrate and revive. With its unique blend of minerals and more, it’s not just water; it’s a wellness wonder. Sipping on this sublime liquid can support your body’s balance and boost your energy. So, next time you’re feeling parched, consider choosing Life Water as your go-to drink. It’s a delightful decision that delivers delicious hydration and promotes a vibrant lifestyle, ensuring you’re always ready to conquer your day!
